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Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet

Generation Digital Politics Commerce and Childhood in the Age of the Internet Children and teens today have integrated digital culture seamlessly into their lives For most using the Internet playing videogames downloading music onto an iPod or multitasking with a cell phone

  • Title: Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet
  • Author: Kathryn C. Montgomery
  • ISBN: 9780262134781
  • Page: 154
  • Format: Hardcover
  • Children and teens today have integrated digital culture seamlessly into their lives For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no complicated than setting the toaster oven to bake or turning on the TV In Generation Digital, media expert and activist Kathryn C Montgomery examines the waysChildren and teens today have integrated digital culture seamlessly into their lives For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no complicated than setting the toaster oven to bake or turning on the TV In Generation Digital, media expert and activist Kathryn C Montgomery examines the ways in which the new media landscape is changing the nature of childhood and adolescence and analyzes recent political debates that have shaped both policy and practice in digital culture.The media has pictured the so called digital generation in contradictory ways as bold trailblazers and innocent victims, as active creators of digital culture and passive targets of digital marketing This, says Montgomery, reflects our ambivalent attitude toward both youth and technology She charts a confluence of historical trends that made children and teens a particularly valuable target market during the early commercialization of the Internet and describes the consumer group advocacy campaign that led to a law to protect children s privacy on the Internet Montgomery recounts as a participant and as a media scholar the highly publicized battles over indecency and pornography on the Internet She shows how digital marketing taps into teenagers developmental needs and how three public service campaigns about sexuality, smoking, and political involvement borrowed their techniques from commercial digital marketers Not all of today s techno savvy youth are politically disaffected Generation Digital chronicles the ways that many have used the Internet as a political tool, mobilizing young voters in 2004 and waging battles with the music and media industries over control of cultural expression online.Montgomery s unique perspective as both advocate and analyst will help parents, politicians, and corporations take the necessary steps to create an open, diverse, equitable, and safe digital media culture for young people.

    • Best Download [Kathryn C. Montgomery] ´ Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet || [Chick Lit Book] PDF á
      154 Kathryn C. Montgomery
    • thumbnail Title: Best Download [Kathryn C. Montgomery] ´ Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet || [Chick Lit Book] PDF á
      Posted by:Kathryn C. Montgomery
      Published :2018-01-25T02:08:58+00:00

    1 thought on “Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet

    1. Three and a half--I docked it 1/2 a star for being slightly dated (original print-2007). This book gathers the histories of media, advertising, consumerism, and the legislation of all three as they relate to American youth culture in the early 21st century. I found this book completely absorbing, though, admittedly, it only substantiated my burgeoning distrust of the advertising industry. (I've got my eye on you too, Google and Facebook, and your "anonymous" big data tracking and warehousing). P [...]

    2. My biggest problem with this book was that one third of the pages were not body text but notes. If there are that many notes, I as a reader feel that there are probably other places I should be looking for the information this book is trying to impart. Also, for a book supposedly addressing children and the digital age, there was an extreme dearth of children's voices (as in, next to none). I understand that many of the quotes were taken from scholars who have done work with children and so can [...]

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