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Weathering the Storm: Protecting Your Brand in the Worst of Times

Weathering the Storm Protecting Your Brand in the Worst of Times What do college basketball icon Bob Knight former US Senator Gary Hart and former University of South Carolina President James B Holderman have in common All were at the center of a crisis of enormo

  • Title: Weathering the Storm: Protecting Your Brand in the Worst of Times
  • Author: Christopher Simpson
  • ISBN: 9780899644097
  • Page: 407
  • Format: Paperback
  • What do college basketball icon Bob Knight, former US Senator Gary Hart, and former University of South Carolina President James B Holderman have in common All were at the center of a crisis of enormous consequence and all are part of the hard won experience of Christopher Simpson, author of this crisis communications guide Simpson, a former newspaper reporter, press seWhat do college basketball icon Bob Knight, former US Senator Gary Hart, and former University of South Carolina President James B Holderman have in common All were at the center of a crisis of enormous consequence and all are part of the hard won experience of Christopher Simpson, author of this crisis communications guide Simpson, a former newspaper reporter, press secretary in the US Senate and marketing media crisis chief at three universities, provides a step by step approach to creating a crisis plan that can ready your institution to withstand a media assault when times get tough On any given day, you are ripe targets for a full blown crisis, writes Simpson Too few institutional leaders plan effectively And when crises happen, you scramble, play catch up, and too often, don t get a seat at the senior staff table when lawyers blossom like kudzu and PR decisions are made well outside the court of public opinion So protect your institution s reputation and build your crisis communication plan straight from the school of hard knocks.

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      Posted by:Christopher Simpson
      Published :2019-02-27T02:43:30+00:00

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