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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

The Brand Mapping Strategy Design Build and Accelerate Your Brand If You Don t Define Your Brand Someone Else Will Define It for YouSharing hard earned insights advice and best practices brand and marketing strategist Karen Tiber Leland helps entrepreneurs busi

  • Title: The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
  • Author: Karen Leland
  • ISBN: 9781599185897
  • Page: 500
  • Format: Paperback
  • If You Don t Define Your Brand, Someone Else Will Define It for YouSharing hard earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fiIf You Don t Define Your Brand, Someone Else Will Define It for YouSharing hard earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand building successes to give readers the tools they need to design, build, and accelerate a successful brand Readers will be able to Develop an overall blueprint for their brand using the Brand Mapping Process Determine which online tactics and in what combination will work fortheir brandExpand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at largeBecome a thought or industry leader, using clear positioning, a specificstrategy for brand building, and a method for implementationLeverage content effectively and efficiently to build their brandDevelop a marketing and social media strategy using the right platform

    • [PDF] Download ✓ The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand | by Ï Karen Leland
      500 Karen Leland
    • thumbnail Title: [PDF] Download ✓ The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand | by Ï Karen Leland
      Posted by:Karen Leland
      Published :2018-06-01T11:27:54+00:00

    1 thought on “The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

    1. Great book to start sturcturing your brand. It explains how you need to position it and how to build a personal brand that matches with your company´s brand.

    2. This is a relatively simple guide to help undertake a task that might not be as simple or clear as you may imagine, namely identifying, mapping and shaping your company’s brand.Here the author mixes together a range of practical advice, industry best practice and experience to help business owners proactively create their brand, rather than haphazardly accept whatever tends to turn up through the course of regular operations. Clearly the best results may be achieved by starting from the beginn [...]

    3. What a great book when we considering the materialistic and globalised culture and climate that we currently live in, it really is an eyeopener . I graduated with a BSc Hons in Business and Marketing and I am now studying towards my MBA (MSc) therefore I really liked delving into the whole strategic marketing and branding world and reading about it from angle of inside some of the large power companies. The book tells exactly what it like to have an authentic brand (Apple springs to mind). I hig [...]

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