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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

Cutting Edge Marketing Analytics Real World Cases and Data Sets for Hands on Learning Master practical strategic marketing analysis through real life case studies and hands on examples In Cutting Edge Marketing Analytics three pioneering experts integrate all three core areas of marke

  • Title: Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
  • Author: Rajkumar Venkatesan Paul W. Farris Ronald T Wilcox
  • ISBN: 9780133552553
  • Page: 181
  • Format: ebook
  • Master practical strategic marketing analysis through real life case studies and hands on examples In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics statistical analysis, experiments, and managerial intuition They fully detail a best practice marketing analytics methodology, augmenting it with case studieMaster practical strategic marketing analysis through real life case studies and hands on examples In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics statistical analysis, experiments, and managerial intuition They fully detail a best practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you ll need to allocate resources, define optimal marketing mixes perform effective analysis of customers and digital marketing campaigns, and create high value dashboards and metrics For each marketing problem, the authors help you Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what if scenarios and define optimal solutions Connect your insights to strategic decision making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself As you proceed, you ll gain an in depth understanding of The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and or business intelligence and for students and faculty in all graduate level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

    • Free Read [Manga Book] ☆ Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning - by Rajkumar Venkatesan Paul W. Farris Ronald T Wilcox ↠
      181 Rajkumar Venkatesan Paul W. Farris Ronald T Wilcox
    • thumbnail Title: Free Read [Manga Book] ☆ Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning - by Rajkumar Venkatesan Paul W. Farris Ronald T Wilcox ↠
      Posted by:Rajkumar Venkatesan Paul W. Farris Ronald T Wilcox
      Published :2018-08-26T02:34:33+00:00

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